Country Brand Lead - Vaccines

Country Brand Lead - Vaccines
Pfizer Inc - Mumbai, Maharashtra

Role Description POSITION SUMMARY: Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country. Responsibilities Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s) Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target Allocate and execute in country brand budget Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc Train Field Force on product positioning and prioritization Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes POSITION RESPONSIBILITIES: Accountable Brand Plan: review of brand strategies by regulatory / legal Campaign Development: Select best fitting modules for country needs Promo Meetings: Manage compliance review of materials For more info visit at mentioned link